Picked up this article via IR magazine. In summary:

  • IROs are beginning to monitor blogs about their companies
  • Many blogs have far more credibility than chat rooms ever did
  • Influential bloggers can affect reputation and even stock price
  • Your disclosure policy should cover comments posted on blogs

I created a blog for Barloworld in 2006, but with all the gatekeeping built in it never engendered spontaneous discussion and debate as one would hope for. There is a space for it, as I learnt today, even in venture capitalism, more about that later…